LEARN REAL BUSINESS FROM REAL BUSINESS OWNERS
A 12 week framework to take you from business idea to launch, taught entirely by founders who are building right now, not people who understand business in theory.
YOU'VE SPENT YEARS BECOMING EXCEPTIONAL AT SOMEONE ELSE'S BUSINESS.
It's Finally Time To Build Your Own
You already have the skills, the ambition and the work ethic. What you don't have is a roadmap, so right now you're choosing between YouTube videos, generic online courses, and people who teach marketing but have never built the kind of business you're trying to create.
There is another way.
The Contemporary School of Business Way.
Most business education has you learn first and implement later, if you ever get round to it. Here, the assignments you do each week become the business. We replace the uncertainty of "if you can do it" with structure and real world implementation, taught by business owners making real decisions in today's economy, not career educators.
Client Love
"Before starting my own business, I had spent years working in corporate roles. I knew I wanted more freedom after the birth of my first baby and I wanted to build something of my own, but making the transition from being an employee to actually thinking and operating like a business owner was a completely different challenge.
Working with Lisa and the team has played a huge part in that transition. Her programmes have helped me think much bigger about what I’m building, get clearer on my offers and business model, and make decisions based on the business and life I actually want rather than simply recreating another job for myself.
I’ve gone from corporate employment to building my own advisory-led business, developing multiple revenue streams and now building a personal brand alongside it. More than anything, Lisa has helped me see what’s possible and given me the confidence and practical business knowledge to keep moving towards it.
The business I’m building today looks very different from what I imagined when I first left corporate, and Lisa and the team have been a significant part of that journey."
Amelia McNamara | Profit & Business Strategist
What Is Included
A 12 week framework designed to take you from business idea to launch ready, covering both the hard skills (such as financial foundations, funding, business modelling, market positioning) and the soft skills (like founder mindset, personal branding, selling and visibility).
THE PLAYBOOK: Your 12 assignments, compiled into a single working document by graduation, this becomes the business plan you'll use to raise funding, brief a team or simply hold your business to.
WEEKLY LESSONS: One new build a week using our learning model so that you don’t just get the theory but you hear from different business owners who had a corporate position but now work for themselves and are at the top of their game telling you how they did it.
ONE TO ONE MENTOR: Matched with a mentor who has done exactly what you're doing - built a career in corporate, then left to build a business of their own.
CONFIDENCE HELP: As well as weekly lessons on each part of building a business, you’ll hear from our mindset coach who will teach strategies on the confidence of building a business.
ON DEMAND SUPPORT: Ask anything through the learning portal and get a real answer, from a real person, within 24 hours.
ACCESSIBLE TO ALL: Videos, workbooks, audio and other accessible formats to support every learning style.
THE 12 BUILDS
Twelve weeks. Twelve business owners who are building right now, not people who used to, each handing you exactly what's working for them today.
BUILD 1: FOUNDER THINKING What serves you as a founder vs what served you in a corporate career.
BUILD 2: FINANCIAL FOUNDATIONS Discover the fundamentals of managing cash flow, pricing your offers, and tracking key metrics.
BUILD 3: IDEAL CLIENT Defining, understanding, and attracting your ready to buy customers.
BUILD 4: PERSONAL BRANDING AND VISIBILITY How to build trust, visibility and income by monetising your personal brand.
BUILD 5: BUSINESS MODELS Structure your business plan for long-term profitability and sustainability.
BUILD 6: BRANDING What it is, why it matters, and when to start.
BUILD 7: MARKET POSITIONING Own your positioning to stand out in a crowded market.
BUILD 8: MARKETING Create a sustainable marketing roadmap that generates consistent leads.
BUILD 9: SALES STRATEGY Build a sustainable, personalised sales strategy that works for you.
BUILD 10: SALES MINDSET Master the art of selling.
BUILD 11: FUNDING How to navigate the world of funding to elevate your business with clarity and confidence.
BUILD 12: BRINGING IT TOGETHER Whether you’re starting out as a consultant or building a completely different business, you’ll put everything you’ve done into action.
Client Love
"After 19+ years in senior corporate leadership, I knew business but I quickly learned that building your own is an entirely different game. I knew a key to success is surrounding yourself with people who are where you want to be. When I saw Lisa speak, "making success non-negotiable" landed instantly that was the reframe I needed. I stayed with Lisa as my mentor for three years, and she gave me the exact path to stop trading time for money and move from 1:1 to group fast, in a way that matched how we operate in corporate. In that time I hit six figures, and I now run successful launches every year currently in year four of which I recognise is the result of these investments.
Leaving corporate was one of the scariest financial decisions I've ever made, but staying in a life with little meaning was scarier. If you're still sitting where I was safe, senior, and quietly unfulfilled know this: the leap is survivable, and the right guidance makes it fast. Time is our greatest currency. Don't wait for the fear to disappear before you start."
Natalie Potts | Business Strategist & Fractional CEO
Meet Your Founder
Lisa Johnson is a Global Business Strategist, Sunday Times bestselling author, Tedx speaker and chart topping podcast host.
She has turned her world class personal brand into over $30m in revenue, supporting and mentoring thousands of entrepreneurs to create more freedom in their lives by growing their business without sacrificing themselves.
IS THIS RIGHT FOR YOU?
This is for you if:
You've spent years building expertise, and now you want to build something that belongs to you.
You're done piecing together advice from people who've never built the kind of business you're trying to create.
You want structure and a syllabus, not just inspiration.
You're ready to implement as you learn, not just collect knowledge for someday.
This might not be for you if:
You're looking for a quick win with no implementation required.
You want theory without the real world application that makes it stick.
Client Love
"I was made redundant in 2011 which gave me a massive kick up the bum to start my own business. I didn’t know anything about marketing or business, so read lots of books and went to good networking events where I learned a lot from other business owners. This worked to a point and I grew my practice and developed a highly successful niche. But it took a long time! I could have short-cutted this if I had known about Lisa and her team sooner.
I had already tried local business courses. They got me so far, but I wanted more specific knowledge from someone that had created passive income streams, had run multiple businesses, who could see what I was missing, who had learned from high level mentors that I didn’t have access to.
Since I have worked with Lisa and her team, I have launched my first online mentoring programme, I have overcome many mindset issues holding me back, I have increased my visibility online and offline in a way that feels very true to me and brings in ideal clients on a regular basis. She gives you both the self-belief and the tools to make it work. She’s like rocket fuel! She has so much knowledge that you can use to build your own business. Plus she’ll help you with mindset blocks preventing you reaching your full potential. It’s like magic working with Lisa! You won’t look back!"
Clare Nash | Clare Nash Architecture